Industry:
Food & Beverage
Food & Beverage
Role:
Brand & Creative Designer (Freelancer)
Brand & Creative Designer (Freelancer)
Year:
2021
2021
Scope:
Creative Direction, Art Direction, Content Strategy, Social Media, Photography Direction, Photo Editing, Brand Applications
Creative Direction, Art Direction, Content Strategy, Social Media, Photography Direction, Photo Editing, Brand Applications
Location:
Brazil
Brazil
Xama na Pizza is a delivery-focused pizzeria with a bold, youthful personality inspired by street food culture and nightlife. The goal was to build a recognizable social presence through creative campaigns that connected with the brand's audience beyond product promotion.
I developed the content strategy from planning to execution, creating monthly content calendars structured around different stages of the customer journey. Each campaign balanced promotional and engagement-driven content while drawing inspiration from local culture and everyday consumer habits.
My role covered the entire creative process—from concept development and client presentations to art direction, photography production, photo editing, and graphic design—ensuring a consistent visual identity across the brand's communication.
A curated mix of promotional, educational, and engagement-driven content designed around the customer journey and local cultural references.
Seasonal campaign featuring a custom photoshoot and art direction that reflected the brand's youthful street-food personality.
A campaign inspired by the cultural connection between pizza and movie nights, turning a familiar consumer habit into a playful brand concept.
