Moving between cultures made me realize that people don't just speak different languages, they interpret the world differently.
Growing up between Brazil and Southeast Asia made me notice those differences long before I knew what branding was. Looking back, I think that's where my curiosity about people, culture and communication began.
I'm Mariana Trucco, a Brazilian Brand Designer currently based in Warsaw, Poland.
Over the last 10 years, I've worked with startups, international companies, nonprofits and businesses of my own. Experiencing design from both the client and designer perspectives taught me that the best creative decisions rarely happen in isolation—they come from understanding the bigger picture.
That's why I don't see design as decoration. Beautiful brands are great, but if they don't help people understand, trust or choose a product, they aren't doing their job.
I'm most interested in building brand systems that make ideas clear, consistent and memorable across every touchpoint. Whether it's creating a visual identity, directing a photoshoot, designing packaging, crafting presentations or developing digital experiences, I enjoy connecting the pieces into something that feels intentional.
For me, every project starts the same way: by understanding the context before jumping into solutions. Because when you understand the people, the business and the challenge, good design becomes much more than something that looks good—it becomes something that works.
hello@mtrucco.com
+48 511 639 121
+48 511 639 121