The company may be Brazilian, but its recipe has roots in Australia.
It all began with a lady named Gladys, who baked delicious cookies for her grandchildren and shared her culinary secrets with the neighborhood. Years later, one of our partners met Gladys’ granddaughter on a volunteer trip. Inspired by this encounter, she brought the recipe to Brazil, turning it into the delicacy we share today.
For the visual identity we wanted to highlight the recipe’s Australian roots. Australia is famous for its wildlife, and we chose the sweetest of them all: the wallaby. Known for being friendlier than their kangaroo relatives—sometimes even kept as pets—the wallaby became the perfect symbol for a brand with a gentle and sweet tone of voice. We designed the brand to convey a traditional feel, with sober colors and sophisticated packaging.
The company’s purpose is to let you experience baking your own cookies on the spot—filling the air with their incredible aroma and enjoying them fresh out of the oven. Wonderful cookies, just like Grandma Gladys used to make—an experience full of warmth and nostalgia
