Renew is more than an extreme sports clothing brand. It's a movement that challenges consumers to consider the environmental impact of their choices. With a focus on sustainability, Renew inspires adventurers, rebels, energetic individuals, and the bold and curious to embrace a lifestyle that's both exhilarating and responsible.
Renew's core attributes guide its vision and inspire its products. The brand designs clothing that can withstand the rigors of extreme sports while minimizing its impact on the planet.
Renew's target audience includes passionate teenagers and young adults who want to make a difference in the world through extreme sports. By choosing Renew, they can express their unique style while contributing to a more sustainable future.
To represent sustainability in the brand's visual identity, I used the two "E" letters from the word RENEW to create a cycle that forms the inequality symbol. This highlights that Renew isn't just like any other brand - it thinks differently, and that's reflected in its core values.
The color palette for Renew's visual identity is also inspired by nature, with vibrant touches that bring the brand's energy to life. For this project, I developed Renew's visual identity, brand manual, social media pattern, and promotional materials.
