Industry:
Fitness & Wellness
Fitness & Wellness
Scope:
Naming · Brand Strategy · Visual Identity · Art Direction · Presentation Design
Naming · Brand Strategy · Visual Identity · Art Direction · Presentation Design
Location:
São José dos Campos, Brazil
São José dos Campos, Brazil
Architecture:
Maria Helena Biazzi
Maria Helena Biazzi
Suet Studio was created to introduce a new fitness experience to the city—one that combined high-energy training with an immersive atmosphere. The project began before the brand even had a name, requiring a complete identity system that could support the business from launch and grow consistently across every touchpoint.
Sweat was intentionally adapted to Suet, creating a distinctive and ownable name while preserving the original pronunciation in Brazilian Portuguese. The result is short, memorable and unique enough for trademark registration and digital presence.
The visual identity was inspired by 2 kinds of rhythm: music beats and heartbeats. The symbol combines mirrored bars to form an abstract "S", creating a simple mark that represents movement, energy and performance while working independently from the logotype.
A vibrant red palette, bold typography and textured graphics reinforce the immersive atmosphere envisioned for the studio, bringing intensity and motion across both physical and digital applications.
