Suet Studio is a premium boot camp franchise. The high-intensity workouts, focused on running and functional training, take place in a pleasant environment with a lively atmosphere, driven by the perfect musical soundtrack, allowing anyone to move their body and energize, ultimately leading to a better day.
The brand was developed based on an urban, energetic, and sexy concept, aiming to make the fitness lifestyle an object of desire for the target audience.
The icon was created inspired by the heartbeat and the music beat, together forming the silhouette of the letter "S." The icon itself connotes movement. To bring the "sexy" feel that the client requested, I used nuances and shadows in the backgrounds with plenty of texture to bring a more tactile feel.
Brand design: Mariana Trucco
Architectural Project: Maria Elena Biasi.
