The founder of the clinic is an endocrinologist, Japanese descent, specialized in performance & health and aims to promote longevity and quality of life through his work.
When analyzing the client and the market in which he is inserted, I realized that he could stand out for the safe result that his patients obtained during treatments. To highlight this, I chose to continue with a minimalist concept, with direct communication.
We have an expression in Portuguese for when we want to say that something is very objective and clear, we say “black into white”, to bring a premium and exclusive sense to the brand, I used “white into black”.
The capital letters were used to bring notoriety and respect, conveying credibility. I also developed an icon with the same concept based on the kanji Hayashi which means “woods” in order to facilitate the application of the brand.
