Brand design for Oahu Pokeshop, the first Hawaiian restaurant in Vale do Paraíba, Brazil.
As the pioneering restaurant in the region, the main challenge was introducing a product that wasn’t yet familiar or easily recognizable. To address this, we highlighted the fish—the star of the menu—alongside the rounded shape of the bowl in which the dishes are served.
We also incorporated waves, deconstructed illustrations, and a cheerful color palette to bring freshness and a relaxed, beach-inspired feel to the brand identity.
